Awareness Campaign Delivers 2 Million Impressions
Canopy helped us deliver a highly impressive 0.17% CTR by combining advanced Geofencing and Programmatic display in what was a very challenging campaign. The results speak for themselves.
Andy Moderow, State Director, Alaska Wilderness League
Canopy and Alaska Wilderness League worked together to raise awareness of public land preservation.
Canopy implemented demographic targeting in conjunction with Geofencing and Site Retargeting Optimization to drive conversions.
The campaign’s sizable geographic reach included Anchorage, Fairbanks, Juneau, Palmer and Willow.
Alaska Wilderness League protects Alaska’s public lands by fighting for wilderness, wildlife, Indigenous rights and a cleaner energy future.
Since 1993, Alaska Wilderness League has protected 225 million acres of federal lands.
Goals
- Raise awareness of public land preservation.
- Increase the amount of device traffic to the website.
- Identify a high-value audience and map Geofencing locations.
- Create A/B optimized content and capture the Geofence audience.
Canopy improved the awareness of public land preservation for Alaska Wilderness League by deploying programmatic advertising and search tactics that directly helped their conservation efforts.
